In September 2011, Temos Takatalos' mural The Absolution of the Enlightened Consumer, which criticized consumption, was censored and destroyed by the producers of the exhibition in a gallery in Tampere, Finland. The mural consisted of painted logos of nine companies, which had stores in the same shopping center that housed the gallery. Also along with the logos were texts about theinterest of these companies to various social and environmental programmes.This brutal act against a critical but harmless mural provoked a lukewarm public debate, but first of all it raised some crucial questions: why all businesses try to convince us of virtues them? If the destructive nature of the capitalist economy is generally accepted, why does one who recognizes it still kneel and pray before the altars of capitalism? Analyzing the above, Temou Takatalo discovered a broader conceptual error that exists in consumption and capitalist production: they are both set up in a manner reminiscent of Christian theology, even though capitalism and Western culture are now recognized as something secular. The capitalist market is a platform that includes all human activities; thus the Christian concept of goodness is found in the intangible qualities of products, good deeds, are done through consumption, and the remission of sins occurs in a supermarket instead of a church. However, despite so much goodness, the capitalist market and production create an increasing number of global problems. These dynamics constructed a new political subject: the enlightened consumer. Teemou Takatalos is a visual artist, musician and writer, based in Athens.